5 Reasons I Buy Aesop Products
My love affair with Aesop is still very much igniting with fire! I’ve been an avid user of Aesop since my uni days. Which is quite surprising since I was poor af back in those days! I still remember my first time walking into Aesop, I was captivated by how fresh the store smelt and it just felt like I was in a nature resort somewhere in Bali! (just quietly, I’ve never been to Bali, but that’s what I imagine a spa/nature resort to smell like there)
I really love their products and I will always invest in them because I think they’re top quality products that smell divine! I still haven’t really delved into their skincare range except with the millions of tiny samples I salvage each time I buy their products.
Here are 5 reasons why I buy Aesop products:
#1 - They had me at the amazing smell
The first product I purchased was the Rind Concentrate Body Balm and this smells like oranges. When I smell something with a citrus scent, to me it smells super fresh. When I apply body lotion I’m not exactly into sweet smells like vanilla.
The other smells from their other products are not overpowering and are honestly just pleasant to put your schnoze on. Even their brand mission is to make products to amplify your sensory pleasure (whhata line of copy on their website!). Please see here.
#2 - They use plant-based ingredients in their products
There is still a lot of mixed messages about whether to consume beauty products that are more natural and “healthy” for you. However, knowing that Aesop does a lot of research into what goes into their products means they care about the performance and safety of using their products.
Skincare that has plant-based ingredients can benefit your skin because of the vitamins, antioxidants and emollients that are great for your body. The next time you pick up a skincare product that has plant-based ingredients it’s worth doing a little bit of research to understand what it will do for your skin.
#3 - Aesop products look aesthetically pleasing in your bathroom
Need I say more? The simplicity of their packaging makes my bathroom and shower caddy look hella minimal and chic!
From 2019 they will be transitioning to 99.7% post-consumer recycled Polyethylene Terephthalate (rPET) (you can read more about this here) which means you can recycle them through an appropriate recycling outlet. This is going to be more sustainable and better for the environment in the long run.
#4 - They are generous with their samples
Every time I head to my local Aesop store they’re always super helpful in what I need but they will also ask me if I’m looking to try other products. Then they will give me a generous amount of samples that are decent and give me enough to be able to trial them properly. Not many skin care or cosmetic brands give you this type of service!
#5 - They’re an Australian brand
There’s nothing more awesome than supporting local Australian brands. Aesop started in Melbourne and it’s really cool that we have an amazing brand like them here in Australia. Their philosophy is about making skin care, body care and hair care with a conscious mindset of keeping it safe and efficient. They believe that each product they make is to be of the highest quality and have the needs and wants of the consumer in mind!
Have you tried Aesop before? What are your favourite products?